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Database
& Reporting
Data
Analysis
Decision
Making
Ad Monetization & User Acquisition Management
End-to-End Data Solutions
Incorporating data warehousing, processing, and reporting aspects of Digital Products!
Positive Outcome
A Case Study
Examples with Current Client
Before:
Our Client originally didn’t have a database and was working from out-of-box dashboards. App data was being collected into a Firebase dashboard and digested there. Many of the existing reports were having to be manually created which used important Client time for not-so-important tasks.
What we did:
We developed their Internal Database as the foundation for reporting.
We automated data collection and exported filtered data to their preferred Spreadsheets (no more manual copy and pasting!)
We connected Firebase to Big Query and developed detailed user level reporting on their Apps. Excel was their preferred reporting method.
We provided Weekly and Monthly updates via Email on important metrics affecting the business and driving factors.
The Client also wanted us to manage their Ad Monetization- they used Applovin as their mediation partner at this time.
This lead to decisions that:
Increased ARPDAU by 2.1x using the detailed user level reporting
Increased LTV by 2.5x using detailed user level reporting
eCPM increased by +30% from our designed waterfall AB tests
Knowledge Centre
Latest Resources
What KPI’s Measure the Performance of My App?
ARPDAU (Average Revenue Per Daily Active User) and LTV (Lifetime Value) are the king and queen of measuring user performance…
Take Your App to the Next Level?
Book for your FREE 30 Minute Consultation